This is all about how you present your business to the world. With that in mind, you should now create your brand identity. With your value proposition at hand, you should have a good idea of who your product or service appeals to and what exactly you’re offering them. You don’t want them to eat out each other’s profits. If you have more than one product/service, you need to find the target group and value proposition for each of them.

Our organic homemade laundry detergent helps people with sensitive skin who want cleaner clothes by eliminating difficult stains with zero allergic reactions at an affordable price, unlike more expensive laundry detergents that can cause unwanted rashes. Here’s what your value proposition would look like following the formula above:

Our help(s) who want by and, unlike įor example, let’s say that you have started selling organic homemade laundry detergent. The easiest way to do that is by filling in the blanks below: This means you create a value propositionfor your customers.Ī value proposition is a statement that shows your customers how you help them achieve a goal or fulfill a need better than your competitors. So now that you have selected your target market, you need to position your business. And that’s your target audience! #2 - Positioning Now think about what your competitive advantage is, and figure out who that appeals to. But maybe middle class & upper-middle-class millennials living in the city would. Who would pay an upscale price for specialty drinks?Ĭertainly not aunt Jude who lives on a nearby farm. Then, think about who benefits the most from this competitive advantage.įor example, Starbucks’ competitive advantages are the specialty drinks and the upscale price of their coffee. You can determine who that target audience is by examining what makes your business different from your competitors (this is called the competitive advantage). Which means you need to pick a potential customer base to speak to. If a product appeals to everyone, it appeals to no one. The same thing holds when you’re trying to market your business. When you target, you narrow down the focus of your marketing efforts to one group of people with similar characteristics.Įver heard that expression “A friend to everyone is a friend to no one”? How to Get Started With Small Business Marketing #1 - Targetingīefore you can just kick-start your marketing, you need to figure out who your customer base is. How to Get Started With Small Business Marketing.Luckily, to help you with your small business marketing journey, we put together this guide!

In 2021, there are hundreds of marketing tactics and channels you can use, so it’s very easy to get overwhelmed. Whether you’re looking to grow your existing business, or just starting up, it’s essential to be able to market your product or service.

Advertising ideas for small business